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商品編號: 9-707-457 出版日期: 2007/01/05 作者姓名: Yoffie, David B.;Hagiu, Andrei;Slind, Michael 商品類別: Other 商品規格: 24p 再版日期: 2007/04/23 地域: Massachusetts 產業: 個案年度: 2004 - 2006
商品敘述:
Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website--and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video publishers, Brightcove sought to build a four-sided business (or "platform") around the rapidly expanding online video industry. Simultaneously, CEO Jeremy Allaire was completing a major funding round that would enable the company to make strategic investments in some or all of several categories: technology, media distribution infrastructure, international expansion, and acquisitions. As Allaire and his fellow executives weighed those options, they confronted competitive threats in multiple quarters, but particularly from YouTube, a hugely popular video-sharing site that online search giant Google had recently acquired. Covers Brightcove''s vision for its multi-sided business, its technology offering and early business model, its efforts to shift to a new model based on media distribution, and its chief competitors in that market space.
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Communication;Entrepreneurship;Advertising;Competitive advantage;Information technology;Networks;Strategyzitromax o augmentin dskibsfart.site zitromax bivirkninger
相關資料:
Case Teaching Note, (5-707-568), 13p, by David B. Yoffie, Andrei Hagiu
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